From the humblest of beginnings in a converted horse stable, what is now Justin Alexander Limited was started by Justin Alexander Samuda back in January of 2004. After a brief stint in Miami where he worked in marketing and advertising for companies such as FORTUNE Magazine and Universal Studios, Justin could no longer ignore the call of home. Recently engaged at the time and inspired by memories of his parent’s furniture factory of the 1980’s -- he set out to try his hand at a family passion.

The original aim of Justin Alexander was to provide high quality, custom-designed home furnishings at affordable prices. This strategy lead them to discover a niche in outdoor furniture – with limited variety and somewhat under supplied at the time, Justin Alexander took the decision to develop its own unique line of island inspired patio furniture. Justin Alexander’s Adirondack is now part of its signature collection, but back then, it was the very first piece to be developed under this new vision. A fresh island take on an American classic, this creatively crafted and meticulously hand finished chair soon set the standard by which all others would be judged. With its wave-mimicking leg design, its welcoming ‘pineapple motif’ backrest and the rich, ever-changing tone of its local hardwood, it was clearly evident to all involved that they had successfully captured the culture and customs of the Caribbean.

Encouraged by this outcome and believing that every outdoor space, from the grandest garden to the coziest balcony, now had the potential to be island chic – Justin Alexander set out developing more pieces that combined durability and style with functionality. With features such as cocktail-conforming armrests, gently cambered seats, and of course -- the signature pineapple motif, Justin Alexander’s line not only reflected the real traditions and beauty of Jamaica but assured itself a place in many hotels and villas around the island.